American actor and producer Jake Gyllenhaal stars in the new 2024 Prada Linea Rossa eyewear campaign, shot by photographer Lukas Korschanat the Luna Rossa Prada Pirelli base in Cagliari.
An exploration of the intense world of high-performance sailing, the portraits and moving image document Gyllenhaal and the Luna Rossa Prada Pirelli team while preparing for the race. The campaign captures a sequence of candid moments and interactions, from his arrival at the base to the sailing experience, while Gyllenhaal embraces the spirit of the challenge–the 37th America’s Cup competition taking place in Barcelona from September to October 2024.
Gyllenhaal commented: “I had the best time being part of this campaign in Cagliari and joining the Luna Rossa Prada Pirelli team. I loved experiencing the base in real life, ahead of the America’s Cup competition. Collaborating with Prada is always unique, and this collection perfectly reflects my own style.”
Echoing the upcoming sailing competition, the new 2024 Prada Linea Rossa eyewear capsule collection features a contemporary aesthetic with the utmost technological excellence. The aerodynamic wraparound design defines the ultra-light frames, characterized by a powerful color palette featuring silver finishing inspired by the new AC75 Luna Rossa boat,a design masterpiece whose lines are as innovative as the new eyewear collection. The highly functional lenses protect from sunrays and enhance peripheral vision, suitable for the extreme conditions of sporting challenges.
A special signature inside the temples highlights the geo-coordinates of the Barcelona Luna Rossa Prada Pirelli base,recalling the place where the most crucial phase of the adventure will begin.
The lifestyle offering completes the collection, featuring essential and geometric frames, designed with minimal and monochromatic lines,that reflect an effortless attitude.
Jake Gyllenhaal is an Academy Award and Tony nominated actor and producer. Gyllenhaal has starred in over forty feature films including Brokeback Mountain, for which he received an Oscar® nomination and won a BAFTA for Best Supporting Actor; Nightcrawler; Donnie Darko; Sony Pictures second-highest grossing film, Spider-Man: Far From Home. On Broadway, he starred in Tony nominated Sea Wall/A Life, Sunday in the Park with George and This is Our Youth. Recently, he led Ambulance (2022), Guy Ritchie’s The Covenant (2023), Doug Liman’s Roadhouse (2024) and Apple TV+’s Presumed Innocent (2024).