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Brace yourselves, UAE! The gaming world is about to be rocked with the highly anticipated launch of The Mashreq Neo NXT Gaming Challenge, a cutting-edge experience that promises to take your gaming skills to the next level. This ground-breaking collaboration between Galaxy Racer and Mashreq is set to make waves and revolutionize the gaming industry.
As leaders in their respective industries, Galaxy Racer and Mashreq have joined forces to create an unforgettable gaming experience – Mashreq Neo NXT Gaming Truck – that caters to the younger generation. The Mashreq Neo NXT Gaming Truck is fully equipped with state-of-the-art gaming terminals and a podcasting section and made its grand debut at the Middle East Film and Comic Con on March 3. The truck is now embarking on a tour of Dubai, stopping at various popular hangout spots until March 19, 2023.
Youngsters aged 8 to 18 are invited to climb aboard the gaming truck and participate in live gaming sessions. The games and challenges will be streamed live on Twitch and YouTube channels of Galaxy Racer, allowing participants to showcase their gaming prowess to the world.
But that’s not all! The gaming truck is fully loaded with extra terminals for all ages and those who want to get in on the action and challenge other attendees. The winners aged 8 to 18 can take away Gift Vouchers worth AED 300 as well as gaming peripherals and the participants can stand a chance to win Gift Vouchers worth AED 100.
Excitingly, viewers who can’t make it to the truck can participate online in a contest and win daily prizes of gaming gear by sharing the live stream on YouTube or Twitch channels with the hashtag #MashreqNeoNXTGamingChallenge.
Paul Roy, Founder of Galaxy Racer, expressed his enthusiasm for the collaboration with Mashreq, stating that the partnership was a "natural fit", as both companies have the same vision of engaging the next generation of talent – Gen Z. The Mashreq Neo NXT Gaming Challenge is a futuristic activation that connects with a younger audience, who prefer social media and gaming over traditional media. It’s the perfect way to reach out to them through one of their favourite platforms – gaming.
Radu Topliceanu, Head of Neo and Personal Banking at Mashreq, also shared his excitement about the partnership and the unique opportunity to engage with the younger generation and promote Mashreq’s innovative digital branchless banking mobile app.
He said: "World over, gaming and youth are inextricably linked. At the same time, gaming is a very powerful means that offers a simulated environment especially for children and Gen Z to learn life skills, develop perseverance towards their goals, build resilience, foster creativity, and nurture relationships in a fun and entertaining way. At Mashreq, we are keen to empower and provide opportunities to the next generation of gamers and youth aged between 8 to 18 to develop their skills. Our partnership with Galaxy Racer, is therefore, a step in the right direction where we will offer various platforms to the youth in UAE to develop and showcase their skills."
The Mashreq Neo NXT Gaming Truck has onboarded a star-studded line-up of high-profile influencers, including Kris Fade, Khalid Al Ameri, Deepti Chandak, and Dalia Hammoud aka DoDo. These influencers will interact and challenge the participants, making for an even more exhilarating experience.
As winners of a Bronze Lion award at Cannes, creators of the AboFlah $10m fundraising quest, and the Content House at Dubai Esports Festival, Galaxy Racer is renowned for launching innovative gaming campaigns. The collaboration with Mashreq is a ‘never done before’ initiative that is being rolled out in the heart of the UAE.
Don’t miss out on this incredible opportunity to level up your gaming skills and win cool prizes. The Mashreq Neo NXT Gaming Truck is set to be the ultimate gaming experience of 2023!
In a new episode of Marketplace Europe, CNN’s Clare Sebastian visits the Rolls-Royce factory, taking a behind-the-scenes look at a brand that has become…
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