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Christofle, the Parisian Silversmith Maison since 1830, released a limited-edition MOOD by Christofle, the MOOD Skyline Aurifaber Citatis, sold exclusively to existing NFT 925 Genesis MOOD holders.
Acquired by Chalhoub Group in 2017, Christofle is known for its exceptional tableware, silver flatware and home accessories created with elegance, craftsmanship and know-how. In April 2022, Christofle became the first luxury tableware brand worldwide to enter the metaverse with the launch of its “925 Genesis MOOD”, which sold out in just 5 minutes during the pre-sale. The Christofle NFT collection “925 Genesis MOOD” was launched in collaboration with Exclusible, the market leader in the development and sale of coveted NFTs and luxury digital real estate and powered by Chalhoub Group’s Innovation unit. The collection is inspired by the iconic MOOD by Christofle launched in 2015 and one of the best sellers of the House.
The MOOD Skyline Aurifaber Citatis, inspired by Christofle’s first NFT, celebrates the architectural heritage of emblematic cities around the world such as Paris, London, New York, Shanghai, Moscow, Saint Petersburg and Japan, and is the only MOOD that can be engraved to have a truly personalized piece. The MOOD Skyline Aurifaber Citatis is a true collector’s item as only 529 pieces will be available for sale to current 925 Genesis MOOD NFT holders. This exclusive launch is also one of the first token-gated commerce initiatives of a luxury tableware brand worldwide.
Commenting on the launch, Nick Vinckier, Head of Corporate Innovation at Chalhoub Group said: “Leveraging on the power of Web3.0, this digital space enables us to connect with brand-specific communities, reiterating our commitment to cater to our customer’s needs, offering them exclusive products in the physical and digital world. I am proud to see that we are one of the first brands globally to offer a customized product via token-gated commerce and this limited-edition MOOD is only a first example of what our community can expect in the future.
The MOOD Skyline Aurifaber Citatis is currently available for Christofle NFT holders for a maximum of two weeks on exclusible.com.
In a new episode of Marketplace Europe, CNN’s Clare Sebastian visits the Rolls-Royce factory, taking a behind-the-scenes look at a brand that has become…
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