On Saturday,the Burj Khalifa lit up in fervent colours when TOD – MENA’s new and emerging OTT platform chose the world’s tallest building for its spectacular brand reveal. The three-month countdown to the first-ever FIFA World Cup Qatar 2022TM to be held in the Middle East was the ideal time for TOD to make their big announcement. As the official streaming platform for FIFA World Cup Qatar 2022TM – TOD’s big brand reveal has cemented it as the leading platform in the MENA region when it comes to sports and entertainment streaming.
The LED light and sound show by TOD transported the audience to the FIFA excitement just 3-months away with an exhilarating stadium commentary in Arabic. The concept of sports uniting people under the adage "One World One Home" was expanded upon in TOD’s show on the Burj. In addition to providing beIN’s suite of world class channels, the platform will soon announce special packages and pay-per-match streaming options for the FIFA World Cup Qatar 2022TMmatches.
Additionally, the Burj Khalifa show amplified the platform’s vast library of entertainment content, which includes TOD Originals and children’s programming along with latest Turkish and Arabic series and movies, Hollywood blockbusters, and Western television shows. One of TOD’s many content options includesbeIN’sbouquet of live entertainment channels offering viewers endless access to amusing content, anytime, anywhere.
John Paul Mckerlie, VP Marketing and Sales at TOD, commented on the Burj Khalifa reveal, saying, "TOD stands for choices – its viewers can choose to view content of their preference on the platform, whether sports or entertainment or both. Our brand reveal audaciously demonstrates how much we believe in the ability of sports and entertainment to unite the community. With the largest collection of sports streaming rights for the region and a constantly expanding library of entertainment content, TOD is undoubtedly going to be the streaming service of choice for the MENA families. With our brand reveal on the Burj Khalifa, we are inviting people to try our streaming platform because we have something for everyone – sports fans, entertainment enthusiasts, and children alike."
The platform is built on latest technologies and comes with the ability to connect up to 5 devices including streaming of 2 at any one time on certain packages and supports popular smartphones and big screens. Apart from the FIFA World Cup Qatar 2022TM, it exclusively streams live and recorded sports competitions like matches from the ongoing Turkish Lig, UEFA Champions League, English Premier League, LaLiga, Ligue 1, and every Grand Slam tennis tournament, NBA, among others along with access to all 24 beIN SPORTS premium sports channels.
Its entertainment content features exclusive access to TOD originals – Arabic & Turkish series, the latest Hollywood movies, series from Warner Bros, HBO MAX, Miramax, Digiturk, Sony Pictures Television, and children’s content, as well as 22 and growing entertainment channels featuring users’ favorite cooking shows, drama & children’s shows.
Built around current customer needs, TOD provides an integrated and personalized experience that enhances live viewing, content navigation and accessibility. TOD is available across MENA including- Qatar, UAE, Kuwait, KSA, Bahrain, Oman, Egypt, Jordan, Iraq, Algeria, Sudan, South Sudan, Tunisia, Morocco, Lebanon, Palestine, Syria, Yemen, Chad, Mauritania, and Libya. To subscribe to the app visit – www.tod.tv/en