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The Metaverse is creating a new world through an immersive virtual reality – one in which we can live, work, play, and shop.
Artificial intelligence and augmented reality, the two important components of the Metaverse could open up opportunities for new business models that leverage virtual fashion.
Technology that allows for 360-degree views has already been used to present designer collections through online showrooms, and avatars of models have walked 3-D virtual runways.
At a minimum, fashion’s foray into the Metaverse suggests promising new innovative ways for consumer engagement.
While no one can predict exactly how this rapidly growing digital universe will shape up, the opportunities it presents are exciting—for luxury brands, retailers, and indeed for consumers themselves.
Metaverse Fashion Council and ONLYwebinars.com are hosting a webinar on 18 July at noon ET to discuss how haute couture and luxury retail brands are pivoting to the Metaverse.
According to Sharad Agarwal, Chief Metaverse Officer of Cyber Gear, “Fashion is a $2.5T industry. On a global basis, we consume more than 100 billion items of clothing. We see that several iconic fashion brands like Gucci, Louis Vuitton, Balenciaga, Burberry, Dolce & Gabbana, DIOR, Givenchy, and Tommy Hilfiger are all migrating to a ‘digital first’ approach to marketing and manufacturing. This will lead to a sustainability revolution which is good for the planet.”
The webinar has a constellation of stars drawn from the fashion industry.
ONLYwebinars.com was launched by Cyber Gear in 2020 to assist organisations to design, host, and promote webinars online.
Webinars have become the best way to reach and engage an audience. Over 60% of B2B Marketers are already using webinars as part of a lead nurture campaign. More than 75% of digital marketers believe that webinars are the most effective or among the top content marketing strategies available.
Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers, and increasing revenue. Most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contactless and webinars offer a great way to promote products and services online.
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