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Today, adidas Runningreveals a new colorway for the latest addition to the iconic Ultraboost franchise. Having initially launched in December 2021 in mauve,theUltraboost 22is now available in a new colorway.
Created by an all-women team,the adidas Ultraboost 22 provides runners with 4% more forefront energy return than the Ultraboost 21 for women.Tapping into women-specific insights and using an onlineanatomy database of 1.2million-foot scans , conducted and analysed by footwear and technology researchers Jura, Žabkar&Džerosk (2019),the Ultraboost 22 is tailored to create a 360-degree fit improvement for the female foot.
Nora Wilimzig, Senior Product Manager at adidas said: “Following on from our successful launch of the Ultraboost 22 last year, we’re excited to continue its legacy with the launch of the silhouette in a new colourway.”
Retailing at AED 899, adidas Ultraboost22is available in-store and online on https://www.adidas.ae.
To find out more, please visitadidas.ae Follow the conversation on Instagram, Facebook and Twitter using @adidasrunning, @adidasdxb
In a new episode of Marketplace Europe, CNN’s Clare Sebastian visits the Rolls-Royce factory, taking a behind-the-scenes look at a brand that has become…
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