Newsroom

No Comments

Adidas Launches Ultraboost 22 In New Colorway

Image for Adidas Launches Ultraboost 22 In New Colorway

Today, adidas Runningreveals a new colorway for the latest addition to the iconic Ultraboost franchise. Having initially launched in December 2021 in mauve,theUltraboost 22is now available in a new colorway.

Created by an all-women team,the adidas Ultraboost 22 provides runners with 4% more forefront energy return than the Ultraboost 21 for women.Tapping into women-specific insights and using an onlineanatomy database of 1.2million-foot scans , conducted and analysed by footwear and technology researchers Jura, Žabkar&Džerosk (2019),the Ultraboost 22 is tailored to create a 360-degree fit improvement for the female foot.

Nora Wilimzig, Senior Product Manager at adidas said: “Following on from our successful launch of the Ultraboost 22 last year, we’re excited to continue its legacy with the launch of the silhouette in a new colourway.”

Retailing at AED 899, adidas Ultraboost22is available in-store and online on https://www.adidas.ae.

To find out more, please visitadidas.ae
Follow the conversation on Instagram, Facebook and Twitter using @adidasrunning, @adidasdxb

Cyber Gear Webinar Series