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Your business website is a very capable tool for marketing and operating a winning business model. Your website is your digital home base, and it’s important that your pages are built to encourage users to engage with your operation.
If you’re looking for workable ways to make your business website a busier spot, you’re already on the right track. Dig into some research, and check out a brief look at some tips for boosting engagement and optimizing your business website today.
Make movement easy and fluent
When you land on a business website you’re interested in checking out, you probably immediately look for ways to move around the site. Other web users do that too!
Design your website to facilitate movement without giving users a puzzle to solve. This aussie loan company gives a perfect example of simple navigation in action. The stationary navigation bar on the page makes it easy to know where you’re going next.
Build your site for mobile users
By now, you’re aware of the prevalence of mobile users online. Technology makes for a seamless mobile experience for users, and your business website should be on board with the trend.
No matter what, the content of your business website should be optimized for mobile access. The versatility of your site is key. Mobile users should have no trouble viewing, reading, and interacting with your business, no matter the device they choose to use.
Incorporate the concepts of SEO
If you’re looking for optimization, look into the concepts of search engine optimization. Search engines are what direct the flow of traffic online more than any other influence.
You want your business website to fare well with the search engines of the web, and SEO is the key to achieving that goal. Incorporate the concepts of SEO into every part of your website design, and you will see an immediate increase in web traffic.
Encourage communication
Your website should always be built to encourage communication at every turn. Adding the customary “Contact Us” page to your design is a given, but do more to draw interest from passing users.
Use your blog posts as a reason to ask for questions or comments. Ask users to sign up for your email mailing list, and offer incentive for those who do so.
Integrate social media on your site
You can always make your site more engaging and more visible by adding social media sharing to the mix of your design. A great blog post, your homepage, your contact page, and other elements of your website are shareable. Add sharing icons so web users can help your business spread the word about products and services.
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