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Producing content is easy for anyone. But content without any objective has no value and is ineffective. For content to qualify as engaging it needs to be original, valuable, rich, and should trigger a measurable response in people. Content should [...] 

In the UAE, healthcare remains one of the fastest growing sectors, evidenced by the growing number of hospitals and clinics across the country. However, the Covid-19 pandemic has had a momentous impact on all aspects of the industry.A new KPMG report [...] 

By Tom De Waele, Managing Partner of Bain & Company Middle East and Hernan Saenz, Partner at Bain & Company Dallas

For a moment in history, every company shared the same simple mission statement: Protect our people, our customers, and our business. [...] 

UBS, the world’s leading wealth manager and sustainable investment manager, today announced that sustainable investments are now the firm’s preferred solution for private clients investing globally. Managing USD 488 billion in core sustainable [...] 

Knight Frank has released the Africa Residential and Office Dashboards that provide occupiers, landlords, and investors with regular analysis of the rental performance and trends of prime residential and office markets across Africa.

The H1 2020 dashboards [...] 

The pandemic has made the businesses realize that customer engagement is what will help them sail through these times. Customer Engagement is the emotional connection between a brand and its customers. It is a process where customers interact with [...] 

With the outbreak of COVID-19 pandemic, the trends in technology have evolved at an exponential pace. This has impacted some of the major functions of business primarily marketing, advertising, and lead generation. With this shift,  [...] 

Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, has reaffirmed its commitment to driving the future of finance by signing a Memorandum of Understanding (MoU) [...] 

The objective of any business is to extract actionable and commercially relevant information to improve performance. According to Sharad Agarwal, CEO of Cyber Gear, [...] 

G20 Leaders should put women at the heart of all immediate and long-term post-Covid-19 recovery efforts, the European Bank for Reconstruction and Development (EBRD) and Women [...]