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nefsy, the food app with Eat For Good, was awarded today an official Guinness World Records™ title after creating the Largest greetings card mosaic (flag) made from beautifully-folded, greetings cards.
The mosaic, which is a representation of the UAE flag, measured an astounding 490 square metres, was constructed outside Dubai Police, Al Wasl, behind City Walk and served to mark the momentous occasion that nefsy has raised funds to buy 49,000 food boxes to feed 49,000 families in need, after what has been an incredibly challenging year, following the outbreak of the Covid-19 pandemic.
49,000 food boxes made up of essential items including rice, wheat, oil, sugar, salt, water and also sanitiser, are now being distributed by Emirates Red Crescent – and will feed more than 250,000 individuals for more than 10 days. As an added touch, each of the folded greetings cards used to create the Guinness World Records™ title for the Largest greetings card mosaic (flag) will be included in each of the food boxes.
The challenge was launched in celebration of the UAE’s 49th National Day to celebrate the spirit of the UAE, the homeland of humanity, but to also help combat world hunger, nefsy’s primary aim.
Founder of nefsy, Khaled Diab, comments: "We are over-the-moon to have broken a Guinness World Records™ title by creating the Largest greetings card mosaic (flag) as part of our accomplishment to feed 49,000 families in need. It is certainly the first and biggest flag of a good cause!
"nefsy’s mission is to help combat hunger worldwide and with Covid-19 having dealt a devastating blow to the global economy, many families have gone without basic essentials such as food and water – something which is not acceptable in this day and age.
"In the spirit of the UAE union, we wanted to enable individuals and companies alike to join hands to raise funds to create 49,000 food boxes to feed 49,000 families – and we absolutely delighted we have been able to do this."
PepsiCo MENA GM and President, Aamer Sheikh, added, "We’re humbled to have had the opportunity to contribute to this important cause and support the community that has given us a home for more than five decades. Joining hands with Nefsy to achieve this incredible goal is a testament to our commitment to win with purpose and make a tangible difference to people’s lives. A brighter and better future awaits us all."
nefsy, which launched in September 2019, received a permit from the Islamic Affairs and Charitable Activities Department (IACAD) – license number 3333 of the Dubai Government, under Emirates Red Crescent, to make this heart-felt and deeply important initiative a possibility.
The sponsors involved in the campaign included:
Primary Sponsor: Pepsi
Diamond Sponsors: Dubai Electricity & Water Authority (DEWA) Du
Platinum Sponsors: Tabreed Rotary Clubs of Dubai Cosmopolitan
Gold Sponsors: Apparel Group Patchi
Silver Sponsors: NOON RTA Dubai Municipality United Arab Emirates Ministry of Tolerance & Coexistence NFPC (Oasis Water) GE Volunteers Xerox Desc The Ministry of Tolerance
Bronze Sponsors: Emirates NBD L’Oreal DHL American University in Dubai The International School of Choueifat Huda Beauty Al Ghurair IFA Pure Magic Future Pipe Industries Vimoksh
Friends Partner: American University in Dubai NFPC Dubai British School – Jumeirah Parks Glamorous JLL Hartland International School Dulsco Bird & Bird STAR International School The English College
nefsy was designed to help beat world hunger, one click at a time – and the app allows residents in the UAE to browse through top UAE restaurants and cafés, select a meal of their choice and then enjoy their dining experience complete with the knowledge of knowing that with every purchase, another meal is donated at no extra cost from the eater side.
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