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Parler was founded on 2018, a social media network that considers itself the ‘world’s town square’ and claims never to search or participate in content moderation. Almost similar to Facebook, Parler is another social media communication channel like Twitter. Just the new icons and terms of action exist. You have ‘parlays’ rather than posts. You have ‘echoes’ rather than retweets. You ‘upvote’ a post to prove that you liked it and can contain up to 1,000 characters. The Twitter-like social network originally comes from the French verb meaning "to say" but it is also pronounced like the English word ‘parlor.’

Along with following accounts and using hashtags, you can post GIFs, pictures, and memes. You can restrict certain accounts or disable them, too. It is currently the second largest app in the App Store, and this year it was reported to have hit more than 1.5 million global downloads, nabbing some high-profile newbies.

The difference between Parler and Twitter is that in Twitter they show you if the posts are manipulative or not, or end up deleting the post since it violates the rules and regulation of Twitter. So, the politicians or netizens can’t express what they want to express in Twitter because the posts can be manipulative or false statements. So, the users don’t have that freedom of speech since it has some restrictions. But in twitter, the chances of receiving false news are less than Parler!

Parler is an open social network based on actual user interactions and collaboration. Without abuse and no limitation, there is freedom of speech.  While the site is known as Twitter’s major ‘free speech’ alternative, it is not necessarily original. It is not as unfiltered as it appears to be. Parler is just the latest in a long line of competing social networks that have grown as alternatives to ‘Big Tech’ in the last decade (and, mostly, disappeared). And, if there is any indication of the past, it is unlikely that Parler will in the immediate future become anything except a fringe network.Unlike Twitter, a ‘discover’ page or ‘trending topics’ does not appear to be accessible; instead, you can get to check for the profiles you would like to follow.To breach Parler’s policy, content may also be deleted. If the material is reported, it is submitted to a "jury portal" for community members to review. This jury consists of "volunteer, verified parleyers" who take part in daily training sessions.

While Parler considers itself "unbiased social media," CEO John Matze, claims the platform was never intended to become such a liberal bastion. Parler’s profile as a viable right-wing rival to Twitter has been boosted by endorsements from personalities such as Senator Ted Cruz and Fox News host Sean Hannity. The key selling point of Parler is its statement that it respects freedom of expression and has limited censorship. "If you can say it on New York City Street, you can say it on Parler," explains creator John Matze.

Parler is unlikely to replace Twitter. Outrage at Twitter’s treatment of the US President’s tweets might have increased Parler’s existing 10 million user base, that’s still a wide cry from Twitter’s nearly 70 million active user base in the United States alone.

However, that doesn’t immediately imply that Parler is going to fully vanish. Protagonists say that if the Mercers keep financing it and it’s not sabotaged by a scandal, like a "parley" contributing to offline crime, he can see the company "dibbling along" for the next generation.