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The year of 2020 has been one for the history books.  Covid-19 brought aspects only known in the science fiction world to reality.  The whole world experienced a monumental shift in life, and the shockwave certainly changed the way business is done as well.  

Marketing is a constant in business, and that fact has not changed.  However, the most effective methods of marketing have taken a radical shift to a digital platform.  Make sure your business keeps pace with the movement of society, and take a quick look at some helpful tips for marketing in a post-pandemic world.  

Social media marketing is crucial 

Social media marketing has always been a useful outlet for business, but now it is an essential outlet.  As COVID pushes people to separate themselves, social media becomes more important for keeping everyone in touch.  

Traffic on these platforms has skyrocketed since the beginning of the pandemic, and now is the time to claim your stake on the action.  Use social media to generate new leads for your business.  Almost 90 percent of small businesses advertise through social media, and you want your business to be a part of that number.  

Use email for added communication

Email is a COVID-safe way of boosting communication with your target consumers.  Email individuals who are current customers to keep them up to date on any deals or specials you’re running.  Keep up the rapport you have established by maintaining a connection through email.  

Work to expand your reach on your target population by offering several opportunities for users to opt-in to your email mailing list.  Use your website and social media presence to host a simple sign-up form.  

Start utilizing video marketing

Make your digital ads more appealing to the eye by upgrading to video marketing ads.  You not only have the ability to tell users about your product, but a video can show people just how valuable your products and services are to their world.  Dig into the various ways in which video marketing can spruce up your digital efforts, and implement this tactic today.  

Expand your print marketing efforts

Print marketing may be less of a digital strategy and more of a traditional strategy, but there is still a digital element to the tactic.  High quality digital print makes it more aesthetically pleasing for consumers to view your advertisements.  Upgrade your traditional marketing efforts with the best technology has to offer, and make sure they can’t look away.  

Work to refine your website build 

Your business website could always use an improvement, and now is as good a time as any to refine your approach.  Dig into how you can boost your SEO, and work to place your website at the top of the SERPs (search engine results pages).