The objective of any business is to extract actionable and commercially relevant information to improve performance. According to Sharad Agarwal, CEO of Cyber Gear, “If you’re able to go into a meeting, and other people have opinions, but you have data to support your arguments and your recommendations, you’re going to be heard.”
The Top 25 Analytics Apps that can help you make smart decisions are reviewed below:
- Agency Analytics- an all in one reporting platform for the marketing activities undertaken by any business. These include Email marketing, Search Engine Optimization, Pay Per Click, Social Media, and many more. It allows user to create dashboards that can be customized and branded for each campaign enabling users to present information based on the metrics that matter the most. The reporting can be done on a daily, weekly or monthly basis through the application. It allows for providing comments and recommendations for each section of the report.
- Akita- is a Customer Success Management Platform designed to help reduce the customer churn, nurture customer relationships, and increase revenue from existing customers. It allows for customization of automated alerts for important customer interactions. The dashboard gives an insight into the customer contact details, customer segment, lifecycle stage amongst other thing and the actions that need to be taken. It also gives an overview of the monthly recurring revenue, customer lifetime value, average health scores and other metrics with details of the percentage change. Users can view the list of organizations or people who have been identified as churn risks by Akita.
- AC Video Tracker- is used to tag and track the videos viewed by the contacts. Tagging viewers allows marketers to gain insights into how each viewer has engaged with the video content so targeted follow up can be done. If a contact has viewed only a part of the video, the follow-up sequence covers the information missed. It works well with Youtube, Wistia, and Vimeo video. Viewers can be tagged or untagged, added or removed from the automation.
- Big Picture- helps in tracking custom events and measure the funnel conversion rate. Providing detailed event analytics help understand how the users and visitors are engaging with your app or the website, find opportunities for optimization, and upgrade the process. It can help easily track taps and clicks, page scroll, video engagement and form interactions. Integrating this data with the CRM and sales engagement tool helps you target the right people.
- Bridge Subscription Manager-a recurring billing software which provides a solution to the challenges faced in manually monitoring and processing subscription credit card charges every month. Payments can be automated, accounts of clients can be disabled automatically in case of a declined payment, clients are notified when an update is needed on the credit card. It reduces the time needed by staff for all these activities. It integrates well with all leading payment gateways.
- ConvetFlow- powering over 10,000 marketing teams and fast-growing companies, ConvertFlow is an all in on platform for converting the website visitors. It provides you with tools to convert website visitors, generate leads, audience segmentation, drive sales, and personalize the website. Create, personalize and launch landing pages, forms, surveys, pop-ups that can be fully integrated without coding. It gives marketers “no-code” superpowers.
- Data Hero- is the fastest and easiest way to automate business insights without the need for complex queries or coding. Connect all the data sources to track sales, marketing, and customer success data in one place. Create drop-and-drag charts to generate insightful, intuitive data visualization in no time. It helps organizations dive deeper into the data and use the intuitive tools of the application to get meaningful insights and results.
- Dasheroo- the amount of data available to us is a growing challenge. Many applications are required to run a successful business which makes the process very long and time-consuming. Dasheroo is a collaborative business dashboard which helps in monitoring the metrics from all the apps in one place, making it easier to understand the data and use it best for the growth of the business.
- Databox-is an analytics tool that allows user to create custom analytics dashboard with data from multiple sources to be viewed on one device. It is built to track performance, discover insights, and understand the business. It organizes business KPIs in one place and delivers the metrics without any coding. The feature of live previews helps users view the data in real-time.
- Deliverability Dashboard- helps in viewing and tracking the overall email Health Score. It helps in monitoring the engagement stats, thereby making informed decisions to improve the reach to the clients’ inbox. Email engagement is the most important factor in email deliverability.
- Evidence- it is a simple tool used to boost the website engagements and conversions using powerful social proof. Once the app is working on the site new website visitors can see other sign-ups for the newsletter, purchase of product or service, register for a webinar, or schedule a live demo. Displaying these conversions in real-time builds buyer confidence and makes the visitor to the site take similar action.
- Google Analytics- a web analytics service offered by Google, it provides comprehensive reporting and analytics tools for all kinds of websites. The users can monitor website traffic, understand user interaction with the site, and can generate reports customized to the needs of the business. Google Analytics collects, manages and consolidates data showing the user how to engage with the website, videos, social tools and ads across all devices.it also helps in understanding the behaviour of the end-user. Business can improve their marketing campaigns and web content with the right insights. Website managers can gain insights into what is working and what is not working to make necessary changes.
- Grey Metrics- is a marketing report and dashboard software for digital agencies. By using this software, companies can create reports/dashboards with the data from marketing platforms. These can be checked on an hourly basis to track marketing performance.
- Import2 Wizard- allows you to import, update and export contacts, deals, and more with CVS files from other apps. This application helps in updating data from the CVS files to fill in the missing information in the existing records. It offers the freedom to select data and download to share with others who do not have access to the database and also for business analysis. Data is the basis for making informed decisions. It is important to extract only the data that is needed to support the business.
- MailOptin- it converts the website visitors into e-mail subscribers and customers. You can engage with these visitors by sending event-triggered emails. MailOptin grows the ActiveCampaign email list, capture leads on the WordPress site using conversion-optimized beautiful newsletter signups. You can schedule email campaigns daily, weekly, or even monthly to keep your most interested visitors engaged with your brand.
- Mail Timers- is being easy to use application that allows you to create countdown timers marketing emails for sales, events, holidays, webinars, and more. It has additional features like transparent background, advanced colours, background picture, expiry message and more. With this service, design customization can be done using adobe photoshop PSD layout and by using advance technology GIF images can be created.
- Octoboard- is a business dashboard solution that generates visual analytics and reports to provide users with insight into their business performance. Brands and marketing agencies send Octoboard reports to clients and key stakeholders. Companies add ActiveCampaign data to Octoboard to find the dependencies between email marketing, website traffic, sales funnels, and align email activity with the company goals.
- Piesync- takes care of syncing the contacts bi-directionally between the cloud apps in real-time. It works in the background and updates the customer information from anywhere. The sync can be customized, sync direction can be changed, and use PieSync to keep the contacts continuously consistent across all types of apps.
- PlusThis- is a campaign toolkit for marketers and entrepreneurs. It has 50+ tools and integrations like SMS, webinar connection, countdown timers, Facebook retargeting, video triggers and tagging, and expiring offers and content.
- Segment- it is a customer data and analytics solution that helps in analyzing contact data from multiple sources and funnels it into apps that you may be using. The contact data is shared between apps which gives a complete picture of the data and the apps have more data to leverage. The data is sent to Segment by installing lines of tracking code in the website or app. Segment integrates with some of the most popular analytics, marketing sales, developer, and user testing apps. There are currently 150 partners.
- SegMetrics- is a data analytics app that helps in getting clarity on where the best leads are coming from, how they act, and how much the marketing efforts are worth in terms of how many leads turn to customers. SegMetrics gives actionable insights without any coding, spreadsheet exporting or pivot tables.
- SendForensics- is a specialist email deliverability suite that allows you to test and optimize the deliverability of emails before they are sent, getting the maximum engagement out of each campaign.
- Wicked Reports- automatically track and attribute revenue to gain ROI and LTV insights. It connects lead generation to high-value clients over time. Wicked reports have deep integration with Facebook, Google, and all popular CRM, marketing, e-commerce and order management platforms. It gives reliable conversion data. It automatically detects and reports all email clicks that lead to sales. Best clients are recurring subscribing clients. Wicked reports detect this and connect it to marketing.
- Wistia- lets your videos do the work. It is a video marketing software that makes it easy to find, engage, and grow the audience. Custom lead capture forms can be placed directly into any Wistia video at the exact moment chosen.
- Woopra- is a customer analytics platform that helps in visualizing, analyzing, and optimizing every touchpoint in the customer journey, empowering data-driven teams to grow and innovate faster. It provides a unified analytics solution that is used by on demand services, e-commerce and SaaS for understanding, connecting and engaging with customers through data. Woopra’s customer journey and segmentation data enable the user to deliver relevant messages to improve conversions and drive customer engagement.
The exhaustive list above gives a good insight into the important and significant analytic apps that are available online.