Webinars are extremely powerful for generating leads, building brand awareness, and selling. Research shows that people love video content. 72% of consumers prefer watching a video over reading an article. This means that you can sometimes generate more leads by running a webinar than you can by offering a free downloadable resource like a whitepaper, infographic or ebook.
On average, a whopping 20% to 40% of webinar attendees turn into qualified leads and about 5% of attendees purchase at the end. It’s not surprising, then, that 74% of B2B marketers say that a webinar is the best way to generate high-quality leads.
A webinar funnel is a marketing and sales tool that can be used to automatically convert visitors into leads and leads into buyers. Creating a webinar funnel is one of the most effective ways to invite people to join your webinar.
The Webinar Funnel has the following 10 processes:
- Selection of a topic that addresses the pain points of your intended audience
- An irresistible headline
- Clearly outlined benefits of attending the webinar
- Simple registration form with ‘add to calendar’ feature and FAQ’s
- Provide a link to preview video and Social Share options
- Pre-webinar reminder alert
- An engaging presentation with a clear ‘Call to Action’
- Enhanced audience participation through polls and Q&A sessions
- Post webinar survey to gauge audience satisfaction levels
- Offer On-Demand viewing of evergreen content
Now you have everything you need to build a profitable webinar funnel, drive traffic to that funnel, and convert like crazy!
Remember, the end goal of the webinar funnel is to generate leads and make sales.