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What is better than hosting a webinar on a single platform?
Answer: Broadcasting it on it on several other popular Live streaming platforms!
As live streaming has become more ubiquitous, so have the ‘DIY’ options, like YouTube Live, Facebook Live, Periscope, Instagram Live and LinkedIn Live.
Here are a few reasons why it makes sense to use video for corporate comms:
A single minute of video is worth about 1.8 million words. Humans can retain 95% of a video message, but only 10% when reading it in text. This year, 80% of all internet traffic will be video.
Beyond neuroscience and hard facts, video is engaging, fun, and increasingly a new norm.
Here are some interesting statistics for you to consider:
Facebook would be the biggest website with live streaming capabilities in the world. The social network reached 2.5 billion monthly active users in Q4 of 2019. On Facebook, one in five videos is now a live broadcast.
When looking at websites that are primarily video platforms, YouTube has the most monthly active users. It reached 2 billion in the first half of 2019. More than 70% of YouTube watch time comes from mobile devices.
Twitter streamed more than 1,600 live events throughout Q1 of 2019.
Video has proven to be very effective for marketing, so much so that 99% of marketers who are using it say they’ll continue doing so in 2020.
Video Streaming market is projected to reach north of US$ 185 billion by 2027.
According to Sharad Agarwal, Founder of ONLY webinars, “Live video is becoming a necessity with companies. It’s what brands should really be using to reach out to their stakeholders.”
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