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Digital marketing has become increasingly popular in recent years, as more people are shopping online and generally using the internet as their main form of entertainment. Business owners need to capitalise on this trend if they want to optimise their company’s potential and progress with the modern era. For those who are unsure of what digital marketing is, we’ve written this article which lists the different types that business owners need to know about to ensure their advertising is successful. Read on to find out what they are.

Social Media Marketing

Digital marketing has become synonymous with social media. These online platforms are the perfect way for businesses to integrate with their audience and sell a product. However, it’s difficult to build a following on social media and get the advertising technique just right. Start by posting content which will genuinely be interesting to your demographic. This could be a behind-the-scenes photograph or aesthetically pleasing arrangement. Give a distinct sense of your brand and character. Then start following a range of people who would be interested in your business alongside other relevant social media accounts. You’ll slowly start to see your following grow. And don’t forget about hashtags. When people search for a keyword you’ve used in your hashtag, they will be directed towards your post, helping you reach your target audience.

Email Marketing

Email marketing is the updated version of posting a promotion through someone’s letterbox. It generally consists of emailing those within your contact list with updates, promotional information, and purchase recommendations. If you use email marketing strategies correctly, they’re an effective way to build loyalty among customers and secure sales. If they’re done poorly, you risk spamming your clientele and losing their business. To avoid the latter, personalise the content you’re sending with email marketing software; then start integrating things like newsletters and competitions into your campaign. Email your clients with this newsworthy information and you’ll see they are consistently engaging with your messages.

Search Engine Optimisation

Search engine optimisation (more commonly referred to as SEO) is a digital marketing technique which increases the visibility of a business’s website or webpage on search engines like Google, Yahoo or Bing. This means when people type in a keyword related to your business, your website is more likely to appear at the top of the search engine’s list. Not only does this increase the outreach of your business, but also helps you to access your target demographic. For example, if somebody were to type ‘hardware stores near me’ into Google, SEO could ensure your business would be the first to appear, meaning you’re more likely to guarantee a customer. SEO is generally achieved using link-building articles on blogs.

Content Marketing

Content marketing is an excellent way to engage your target audience and provide information whilst also subtly promoting your business. As the name implies, content marketing involves creating content such as blog posts, YouTube videos, eBooks and entertainment. You need to ensure your content is interesting if you want to be successful with it. For instance, nobody will want to read an article on the different types of paint; but they might be intrigued by a video on home decoration where someone completely changes the appearance of their room with some wall paint. Be innovative and interesting with your content marketing because it will significantly increase engagement from customers.

These are the main types of digital marketing that business owners need to know about. Do some further research into each one, look at some examples others have done, then start brainstorming ideas for your own company.