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Mindware, one of the leading Value Added Distributors (VADs) in the Middle East and Africa, today announced that it has signed a distribution agreement with Mist Systems, a Juniper company that is a pioneer in cloud-managed wireless networks powered by Artificial Intelligence (AI). As per the agreement, Mindware will offer Mist’s entire portfolio of solutions to enterprises across Middle East and North Africa (MENA) including the GCC countries, Afghanistan, Algeria, Egypt, Iraq, Jordan, Lebanon, Libya, Morocco, Pakistan, Tunisia and Yemen. Mindware will extend and enable the vendor’s regional channel, while also providing value-added services for support, implementation, training and business development.

The agreement marks a significant extension of Mindware’s long-standing partnership with Juniper Networks which spans over a decade. Having established proven expertise as a value-added distributor for Juniper Networks’ best-in-class wired LAN, SD-WAN and security solutions, Mindware is now ready to round out its portfolio by extending this competency into the wireless domain.

“Wi-Fi is the platform on which innovations in IoT, collaboration, workforce enablement, customer experience and a host of services essential to today’s customers and employees are dependent. Through our partnership with Mist, we are improving the reliability, predictability and measurability of Wi-Fi, while introducing unmatched convenience and simplicity through the intuitive and scalable cloud-management layer,” said Mr. Nicholas Argyrides, General Manager – Gulf at Mindware.

Mist has been first to market with an AI-driven wireless platform that includes the world’s first virtual IT assistant. In addition, Mist is the first vendor to bring enterprise-grade Wi-Fi, BLE and IoT together to deliver personalized, location-based wireless services without requiring battery-powered beacons. All operations are managed via Mist’s modern cloud architecture for maximum scalability, agility and performance. As a result, Mist is quickly becoming the WLAN standard for enterprise customers across numerous industries and Mindware intends to first capitalize on the growing demand for intelligent Wi-Fi solutions in the retail, education and healthcare sectors.

“We have built up the expertise and manpower to fully support this innovative vendor and are excited to introduce their exciting solutions to our wide base of regional businesses and the channel,” Mr. Argyrides added. As Mist’s value added distributor, Mindware will provide technical support, warehousing and logistics and financial services. The value-added distributor is set to partner with Mist in co-hosting a series of channel enablement roadshows, as well as trainings and certifications in the UAE, Saudi Arabia and broader GCC region through 2020. Mindware is also ramping up its service capabilities as it prepares to offer Professional Services on behalf of the vendor in the course of the year.

Commenting on the partnership, Yarob Sakhnini, Vice President, Emerging Markets, EMEA at Juniper Networks said, “The combination of our advanced WLAN platform with Mindware’s proven expertise and well-established channel community will act as a force multiplier to accelerate the adoption of AI-driven wireless in the region. We are confident that with the full support of Mindware’s team, the value and quality of the Mist portfolio will be maintained and enhanced through every stage and phase of delivery, so end-customers can realise the full potential of our industry leading solutions.”