Posts

Mindware, one of the leading Value Added Distributors (VAD’s) in the Middle East and Africa, announced the launch of its new cloud Marketplace today. Offering superior transactional experience to the channel community as well as a wide variety of cloud solutions and services, the Mindware Marketplace will increase cloud adoption for partners and their customers. The new Marketplace which is hosted on Microsoft Azure, will, in addition to making cloud services purchase easy and intuitive, offer Mindware’s regional partners the ability to set up and manage their own “white labeled storefront”, thereby offering cloud solutions directly to end-customers.

Vijay Kumar, CTO and cloud Director at Mindware said, “There has been an acceleration in cloud adoption in the region as a result of major cloud service providers such as Microsoft establishing physical data centers in the Middle East. Organizations are more comfortable with consuming these services now that data sovereignty and security matters are no longer a concern. As a leading regional distributor and in line with our ‘partner experience first’ philosophy, we realized the need to offer a feature-rich platform to enable our partners to develop their capabilities and offerings and to take their business to the next level.”

“We’re transforming the way our partners define their growth, and we’re helping them drive digital transformation in their customers’ businesses. Mindware is a great example of how partners are differentiating themselves today and recognizing the changing digital technology to solve problems utilizing cloud computing. There is a huge opportunity around cloud migration and together with our partners, our goal is to help our customers find the right solution at the right time,” said Karim Hanafy, Microsoft Area Services Partners Lead, One Commercial Partner – Middle East & Africa.

The new marketplace, which can be custom-branded by partners, has several new and enhanced capabilities including a robust and customizable billing engine, which allows partners to easily automate ordering and billing the entire Microsoft portfolio including Office 365, Microsoft Azure and Microsoft ESD. Partners can monitor and control their customers’ Microsoft Azure consumption with automated provisioning of cloud services and utilization-based billing.

The Marketplace will allow partners to deliver hosted Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) offerings via the platform. The interface is intuitive and helps partners to place orders faster and it offers recommendations when products are being purchased to provide an optimized solution.

Mindware has more than 2 decades of product, technical and licensing expertise as an Authorised Microsoft Distributor and collaborates with qualified cloud consultants throughout the region.